Letter from our CEO

On behalf of everyone at Bsquared Promotions, our hearts go out to all of those impacted by COVID-19. Our focus right now is on the health and safety of our employees and their…


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New Trend Alert: Cork

Cork — the amazing, natural, and renewable material with a surprising variety of great properties — is quickly showing up as a great creative and eco-friendly addition to…


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The unpredictability of fads

Once a year, a new fad comes and goes. As a promotions and solutions company, it’s our job to jump on that trend and deliver. Once a year, a new fad comes and goes. As a…


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Industry Trend Alert – How Retail Brands are Changing the Promotional Game

Let us begin by saying that keychains, koozies, pens and t-shirts aren’t going anywhere. There has and always will be a need for these traditional promotional products. And while…


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My tech travel setup

One of the easiest ways to improve travel photos is shooting in better light, and the best light is often in the hour after sunrise and before sunset. That’s because the light…


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Learn the rules first

I was recently quoted as saying, I don't care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said shit.…


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The new brand identity

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium…


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Sounds from the streets

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my…


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Some amazing buildings

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium…


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